Adventure Chic Cruises & Travel designs luxury travel for people who value perspective, proportion, and meaning.
Founded by Los Angeles–based luxury travel advisor Joyce Britton, Adventure Chic specializes in river cruising and small-ship ocean voyages for discerning, well-traveled clients who believe that how you travel matters just as much as where you go.
Adventure Chic is a proud affiliate of Avenue Two Travel, a Virtuoso-member agency, providing our clients with access to the world’s leading luxury travel partners, exclusive amenities, and a global network of trusted advisors.
Our clients are accomplished professionals, entrepreneurs, and seasoned travelers. They are not looking to do more, they are looking to choose better travel experiences. Better pacing. Better access. Better journeys designed with intention, not excess.
At Adventure Chic, we curate luxury cruises and immersive travel experiences that feel considered rather than crowded, refined rather than over-structured. Travel that unfolds with ease. Travel that reflects where someone is in life, not just a destination on a map.
Because the most meaningful journeys don’t rush.
They resonate.
A Thoughtful Approach to Luxury Travel
At a certain stage, travel becomes less about novelty and more about depth.
Many of our clients have already explored the world through traditional luxury travel. What they seek now is a more intentional approach—small-scale, experience-driven travel shaped by access, connection, and ease. They value trips that feel personal rather than programmed. Elegant, but never showy.
This is why Adventure Chic focuses on river cruises and small-ship ocean cruising. Scale changes everything, access to destinations, onboard atmosphere, level of service, and pace of travel. Smaller ships reach ports and regions that large vessels cannot. They allow time to linger. They foster a sense of place that mass tourism simply cannot replicate.
When travel is designed thoughtfully, it becomes a quiet extension of how one lives and celebrates life.
Where This Philosophy Began
The perspective behind Adventure Chic Cruises & Travel was shaped by experience, not theory.
Before founding the company, Joyce was a traveler navigating a personal turning point. She did not yet have language for what she was seeking, but she knew she wanted travel that felt expansive, grounding, and intentionally designed. That search led her to a transformational cruise experience, one that would quietly define the foundation of Adventure Chic’s approach to luxury travel planning.
The Beginning, Not the Destination
Joyce’s first transatlantic voyage with Celebrity Cruises marked a meaningful shift in how she understood cruising and travel design.
What was expected to be a vacation became something deeper: space to reflect, to breathe, and to reconnect while moving through the world with intention. The rhythm of days at sea, the balance of structure and freedom, and the elevated onboard experience revealed how well-designed cruise travel could support personal transformation.
That journey was not about crossing an ocean, it was about crossing a threshold. It clarified the importance of scale, service, and pacing, principles that now guide how Adventure Chic curates river cruises, small-ship ocean voyages, and milestone journeys for its clients.
Designing Elevated Cruise Experiences
Today, Adventure Chic Cruises & Travel works within the Virtuoso global luxury travel network, partnering with the world’s most respected cruise lines, hotels, and destination specialists.
Through our affiliation with Avenue Two Travel and Virtuoso, we are able to offer clients enhanced value, preferred partner benefits, and thoughtfully curated experiences that go beyond standard travel planning.
We specialize in luxury cruises for milestone travel, including anniversaries, retirements, solo journeys, and meaningful celebrations. Whether it’s a river winding through Europe, a remote island chain, or an intimate ocean voyage far from the usual routes, our role remains the same: to listen carefully, design thoughtfully, and guide with clarity.
Luxury travel does not need to be louder to be meaningful.
It needs to be better considered.
Adventure Chic Cruises & Travel exists for travelers who value depth over distraction, intention over itinerary, and luxury travel experiences aligned with the life they’ve built.
The most rewarding journeys are not about checking boxes. They are about creating moments that stay with you.
